![]() They conducted 4 groups with 15 participants. They used an experienced facilitator and an observer who was also taking notes. This would help to spark discussion and debate around the fitness tracking features users wanted and any unmet needs this group of users had. To find out user preferences, they chose to run focus groups with active people with physical disability who had used fitness tracking at least once before (homogeneous sampling).Ĭhoosing active people who had used fitness tracking meant that participants had a shared common experience. The team wanted to develop an app for people with physical disabilities to track fitness. Olsen and others (2019), ‘Content and Feature Preferences for a Physical Activity App for Adults With Physical Disabilities: Focus Group Study’ This is especially important if you are conducting focus groups around a sensitive topic.Įxample: What do people with physical disability want from a tracking app? maintain confidentiality – what is said in the room stays in the room.It is also a good practice to have some ground rules, such as: It is important to spend some time at the beginning of the focus group building trust and rapport. whether you will pay transport costs or give participants incentives for participating.venue – neutral places are best because participants will be more open in what they say.If you have not facilitated a focus group before, it is a good idea to get someone to run it for you until you become familiar with the role. use prompts and questions to make sure the discussion points you are interested in are covered.encourage participants to discuss their views openly.One approach is to keep recruiting participants until you are not getting any new insights from focus groups (saturation of answers).įocus groups need facilitators. You will need to decide how many focus groups to conduct. There is no set size of the group 6 to 8 people often works well. Then, once the tracker is developed, you might want to recruit people with disabilities who are physically inactive to find out their experiences of the product. For example, when developing a fitness tracker for people with physical disabilities, you might want to recruit people with disabilities who have used a tracker before in order to find out their needs and preferences. You can use your model of how your product works to help you put together questions to guide the discussion during the focus group.ĭepending on what you want to find out, you might want to recruit people who are similar to each other (homogeneous sampling), or recruit more varied users to get a wider understanding of their experience of your digital product (heterogeneous sampling). You will need to create a plan in advance of the focus group session. The same principles apply to focus groups as to interview studies. You can use interviews to collect qualitative data, but you can also collect some quantitative data. it might be difficult to get the users you need together in one room at the same timeįocus group studies are not a time-saving alternative to interview studies.staff needed – you will need a facilitator who encourages discussion and possibly also a separate note-taker.they can be used at every stage of creating a digital product, from finding out more about the needs of your users to refining and testing new content and features of your product.they provide a breadth of shared experiences from people with similar characteristics, for example people experiencing similar health conditions or health professionals using your digital product.group dynamics can promote discussion, idea sharing and debate.you have open-ended questions about your product.you want to get a breadth of understanding of the thoughts and experiences of users.This is different from an interview study, where the focus is on individuals.įocus groups can be used to get feedback before, during, or after your product is developed (formative or summative evaluations). What to use it forįocus groups use group dynamics to get shared experiences of people with similar characteristics. Carry out a focus group study if you want to understand people’s views and experiences. The facilitator is the person guiding the discussion. This page is part of a guide to evaluating digital health products.įocus groups are facilitated group discussions.
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